Rooted in Tradition Landing Page

Rooted in Tradition, Growing Together

Every day across the state, Coloradans grow, raise and make food rooted in traditions that span generations. From farmers and ranchers working the land to food and beverage businesses around the corner from you. When you buy and enjoy their products, you help them grow our communities and our economy.

Meet Our Communities

Asian American & Pacific Islander Owned Businesses

Black Owned Businesses

Hispanic Owned Businesses

LGBTQIA+ Owned Businesses

Native Owned Businesses

Veteran Owned Businesses

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Want to Become a Member?

Over 90% of Coloradans say they would buy more local food and agricultural products if they knew where to look. We connect consumers and buyers with our members and encourage them to show their support.

Win new customers by capitalizing on our free marketing program and the growing demand for products grown, raised, and made in Colorado. Become a member today.

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Our Mission

Look for the Colorado Proud logo at grocery stores, farmers' markets, garden centers and restaurants. By buying locally grown, raised and processed food and agricultural products, you are receiving high-quality fresh products and helping Colorado's economy, local farmers, ranchers, greenhouses, manufacturers and processors in your area.

Find. Connect. Build

Whether you are a producer looking to reach new markets, a buyer wanting to connect with local or specialty suppliers, or a consumer looking for goods and services in your area, Choose Colorado is a must-have resource.

Choose Colorado is the largest and most in-depth database of its kind featuring a diverse community of food-related businesses: buyers, farmers/ranchers, fisheries, farmers markets, processors/packers, wineries, restaurants and more. Choose Colorado provides simple yet powerful search tools to connect with others across the production and distribution chain.

Create a detailed business profile and effectively reach a larger number of buyers in order to form profitable business relationships.

Find more suppliers of differentiated, high-quality products leading to more efficient sourcing and higher margins.

Find local farmers markets, co-op grocers, agritourism activities, and restaurants, or to look for producers or retailers. The possibilities are endless.