About Us

The Colorado Department of Agriculture developed Colorado Proud in 1999. It is a FREE marketing program designed to help consumers, restaurants and retailers identify and purchase Colorado food and agricultural products. More than 90% of Coloradans would buy more Colorado grown and produced products if they were available and identified as being from Colorado. The distinctive Colorado Proud logo helps residents of our state, other states and other countries easily identify Colorado food and agricultural products.

What are the Benefits?

Overall Colorado Proud program awareness-building advertising and marketing campaigns to Colorado consumers
Invitations to participate in a variety of advertising, marketing, public relations and social media opportunities
FREE artwork for use on packaging and in advertising
FREE monthly newsletter
FREE inclusion in online directory

Join Colorado Proud

To use the logo, companies must join Colorado Proud online, verifying their eligibility and agreeing to comply with the Logo Use Guidelines. There is NO COST to participate in the program. Artwork is provided at no cost to the company, and promotional items are available at the cost of production.

Our Mission

Look for the Colorado Proud logo at grocery stores, farmers' markets, garden centers and restaurants. By buying locally grown, raised and processed food and agricultural products, you are receiving high-quality fresh products and helping Colorado's economy, local farmers, ranchers, greenhouses, manufacturers and processors in your area.

Find. Connect. Build

Whether you are a producer looking to reach new markets, a buyer wanting to connect with local or specialty suppliers, or a consumer looking for goods and services in your area, Choose Colorado is a must-have resource.

Choose Colorado is the largest and most in-depth database of its kind featuring a diverse community of food-related businesses: buyers, farmers/ranchers, fisheries, farmers markets, processors/packers, wineries, restaurants and more. Choose Colorado provides simple yet powerful search tools to connect with others across the production and distribution chain.

Create a detailed business profile and effectively reach a larger number of buyers in order to form profitable business relationships.

Find more suppliers of differentiated, high-quality products leading to more efficient sourcing and higher margins.

Find local farmers markets, co-op grocers, agritourism activities, and restaurants, or to look for producers or retailers. The possibilities are endless.