About Us

The Colorado Department of Agriculture developed Colorado Proud in 1999. It is a FREE marketing program designed to help consumers, restaurants, and retailers identify and purchase Colorado food and agricultural products. More than 70% of Coloradans would buy more Colorado grown and produced products if they were available and identified as being from Colorado. The distinctive Colorado Proud logo helps identify Colorado food and agricultural products to shoppers in our state and around the world.

What are the Benefits?

  • A proven marketing program that supports our economy by connecting your Colorado business to shoppers seeking Colorado goods
  • FREE promotional support through Colorado Proud advertising, marketing, public relations, and social media opportunities
  • FREE logo artwork for use on packaging and in advertising
  • FREE template for press releases
  • FREE monthly newsletter
  • FREE inclusion in online directory

Join Colorado Proud

To use the logo, companies must join Colorado Proud online, verifying their eligibility and agreeing to comply with the Logo Use Guidelines. There is NO COST to participate in the program. Once a company’s eligibility is verified, they will receive access to the Colorado Proud marketing toolkit. Logo artwork and other collateral is provided at no cost to the company. Additional promotional items are available at the cost of production.at the cost of production.

Our Mission

Look for the Colorado Proud logo at grocery stores, farmers' markets, garden centers and restaurants. By buying locally grown, raised and processed food and agricultural products, you are receiving high-quality fresh products and helping Colorado's economy, local farmers, ranchers, greenhouses, manufacturers and processors in your area.

Find. Connect. Build.
Find. Connect. Build

Whether you are a producer looking to reach new markets, a buyer wanting to connect with local or specialty suppliers, or a consumer looking for goods and services in your area, Choose Colorado is a must-have resource.

Choose Colorado is the largest and most in-depth database of its kind featuring a diverse community of food-related businesses: buyers, farmers/ranchers, fisheries, farmers markets, processors/packers, wineries, restaurants and more. Choose Colorado provides simple yet powerful search tools to connect with others across the production and distribution chain.

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